Article provided by: Evolved Strategic Marketing
The whole idea behind brand awareness is putting the name of your business or products in the forefront of the consumer’s mind. Brand awareness can embed itself fully into the purchase habits and lifestyles of shoppers, so they never think twice about being a repeat customer over and over. The more that you know about launching a successful Florida brand awareness campaign, the easier it will be for you to find what works and make sure you get the results you need.
Understanding Brand Awareness
This is something that will represent just how familiar your targeted audience happens to be with your brand, as well as how easily they recognize it. Brands that have higher awareness will often be referred to as “popular,” “buzz-worthy,” or “trending.” Putting together a solid campaign for brand awareness is very helpful when you are promoting and marketing your products and company, especially when you are in the beginning phases.
Create Association – If you stop and think about most of the actions that you take in your life, you will see that certain actions bring up an association. Top brands in the industry leap into the forefront in the shopper’s mind because they have heard it so many times. Brand awareness helps to create an association between actions and products of certain brands. What this does is subconsciously encourage someone to replace what would be common words with terms that are branded.
Brand Equity – This is essentially the value of the brand, and it is determined by the experiences and perceptions that consumers have of the brand itself. With positive experiences, a brand is able to generate positive brand equity. For example, positive brand equity may show in the form of:
- Higher prices on brand stocks
- Higher prices from a higher perception of value
- Improved social impact from brand name value
- Expanded business due to service or product line extensions
In order to build this brand awareness, you need to keep promoting all of the positive experiences that people have with the brand. Essentially, this is the foundation of your brand’s equity.
To be able to establish brand awareness, you need to know that this is not something that will happen overnight. You also will not get results with just a single advertisement or a smaller marketing campaign. Healthy brand awareness comes from putting out multiple efforts simultaneously that go well beyond simply trying to get customers. This is where our team here at Evolved Strategic Marketing is happy to help with your Florida brand awareness campaign.
Call us today at (727) 201-2256, and our staff at Evolved Strategic Marketing can go over everything involved in a solid Florida brand awareness campaign. We would like to hear more about your business, product, services, target audience, and goals. We have the experience and the skill to make sure that we formulate a wonderful campaign that will start to put your business and brand in the forefront of shopper’s minds not only now, but also moving forward. It is all about bringing together the best ideas and making sure that you have a broad social media presence to get results.