Watching videos online is becoming more and more common and it is a lot more engaging than just plain text. Online video is a great way to share a message with your audience. It’s also proving to be a reliable way to boost a website’s Search Engine Optimization (SEO) as well as increase traffic. Video and SEO seem to go hand in hand. Think of all the websites you stumbled upon accidentally because you followed a link from a video someone shared. Even if your video doesn’t go viral, there is still a good chance it can work for you to optimize your website. Video is a good SEO tool for a number of reasons. The first reason is that thousands of hours of video are watched online by viewers every day. Another reason is that when Google and the other search engines are out there crawling your site they are looking for indicators such as quality, relevance, keyword placement as well as over 200 other indicators. Video and other multimedia add value to those metrics thus improving your rankings in the search results. Imagine! There are over 200 ways, indicators, that you can have displayed and installed in your website that make it ‘search engine preferred’! How many of them do you know? Truth is, no one knows them all except Google and they aren’t going to give us a check list so that we know them too! But here’s the deal – we do know many more of these indicators than you probably do and continue to learn and apply new ones when we SEO the websites we develop and the ones we’re hired to optimize. The favorable results of increased sales our clients can take to the bank, prove our worth. Not bragging here but worth letting you know, that this is our full time job and we maintain our knowledge base and do everything possible to keep it updated. Here’s a good example to illustrate one of the indicators Google and other search engines employ: when someone watches a video on your site, their stay on your site is increased. Time spent on a website is read as important indicator for Google and the other search engines. People are often heard boasting about how many ‘hits’, visitors and viewers they have to their website – okay, this is a good thing, now we know that it’s ‘on the road’ but doesn’t it make sense that an even better indicator is that the viewer stay on the site long enough to make a purchase!? That type of site is called in the trade: ‘sticky’. Wouldn’t that indicate to the bots that crawl the web and search and measure these factors, that your website is being ‘hit’, visited for the right reason? That’s called in the trade: relevance. And wouldn’t the most natural conclusion be for just these two indicators, that the content on your site, is in the right place to be seen by the right surfer? It’s simple really, Google is constantly updating their game just as you and I do in our jobs. Their job is to be a ‘good search engine’ and ensure that when someone types in the search bar ‘second hand auto parts’ they don’t end up with one or more of the 10 results on page one of sending them to ‘computer processors’ in China! Or ‘grandma’s cookies, some of which happened to look like Joey’s truck! Relevance…and folks that visit the site find what they need and want. Another important reason is that people are more likely to link to video content. Page-rank (PR) is another important indicator for Google. Think of all the videos that are shared across social media platforms. Someone linked to them from a website and from then on they were shared. When this is ramped up, it’s called in the trade: viral video. This can produce hundreds even thousands of backlinks to your website thus increasing your PR (placement within the Google search engine). Think about it, millions of viewers, all over the world, all night & all day, view videos and share them in peer-to-peer, social media platforms including forums – now if you add to that, the unremitting fact, that all research has indicated, viewers prefer to have information about products and services delivered to them in video productions…then why not have professional video production, correctly displayed on your website?! When its plugged in correctly the search engines, chief among them is Google, ‘prefers’ it as content and makes it readily available for the ‘searcher’ to locate it.